"INTERIORS By Decorating Den" Company Profile

INTERIORS by Decorating Den, in business since 1969, is the world’s largest independently owned franchisor of interior decorating businesses. INTERIORS by Decorating Den has been featured in major news publications, extolled on national television, heard on radio and reviewed in literally thousands of local newspapers. The vast majority of Decorating Den owners long for greater independence and opportunities without the glass ceilings, career advancement barriers, or earning limitations found in the traditional workplace. Interior decorating allows people to express their unique taste and style while improving the value of their home. For some naturally talented people, very possibly like yourself, decorating can be an exciting experience that offers many stimulating challenges, constant variety and continued creative rewards.

 
INTERIORS by Decorating Den is unique in their ability to offer people the franchise opportunity to work in a highly creative environment while independently running their own interior decorating franchise business, a business backed by a national image of strength, size and name recognition. When you really enjoy what you are doing, you find it difficult to call it work. Perhaps that is why many owners rank personal enjoyment as one of INTERIORS by Decorating Den major benefits. You can see it in their work. It is not surprising that many of those who join INTERIORS by Decorating Den organization are looking for more than just a franchise business. Their search is for a dream and a quality of life that comes from doing something they truly love...making other people's lives and living environments more beautiful. INTERIORS by Decorating Den is once again featured in Entrepreneur Magazine's "Best of the Best".

Franchise Information at a Glance

Franchise Fee: 24,900
Total Investment: 39,900 (includes working capital of $15k)
Min. Cash Required: 39,900

The services of our professionally trained decorators are unique: we bring thousands of samples from top brand name manufacturers directly to our clients' homes. From there, our focus is on the individual lifestyles, budgets and long-term needs and desires of our clients.

We go to our clients' homes by appointment in a customized ColorVan® that carries thousands of samples of draperies, blinds, carpeting, wall coverings, fine furniture, accessories, lighting, artwork & more. Decorators work with the clients (in the client's own lighting) to select the products that fit the client's lifestyle. Initial consultations are complimentary and products are high quality ranging in the good/better/best categories to meet most every budget. Our franchisees buy direct from manufacturers at wholesale prices and offer them to their clients at competitive retail.

A Thriving Business of Your Own
For a surprisingly low investment, you too can begin building equity and a real future with your own Decorating Den franchise. Consider these advantages:

What Our Franchisees Say About Us

"If I had to do all the buying and negotiating with vendors, I know that I would not have the time to expand my business or even spend the time with clients working on design projects, which is what I love to do. Someone else works with the vendors. They provide great marketing materials, so I don't have to develop them myself and at a huge savings for me. The best part about being a part of IDD is working for myself, but not by myself.” Tonie Vander Hulst, Redlands, California.

"There are a number of reasons why I like running this business: flexibility, being my own boss, using my creative talents to serve others. It's fun listening to what the clients needs are, then interpreting those needs into an interior they will enjoy within their budget." Marya Taylor, Barrington, Illinois

"I like this business because I am in control of my own time. I also enjoy working with clients, contractors, and vendors. There is a unique satisfaction of seeing a project come together and a happy customer!" Cinda Borling, Ft. Myers, Florida.