"CruiseOne" Company Profile

What makes us the #1 Cruise-Only Travel Franchise? Superior Franchisee Support Excellent Training Systems In-Depth Marketing Programs National Branding 12+ Years Successful Track Record

Franchise businesses account for 42% of all retail sales in the United States Franchise businesses employ more than 8.5 million Americans 1 out of every 12 businesses is a franchise A new franchised business opens every 8 minutes

Franchising is a proven method for doing business that brings together a collective pool of owners to develop brand recognition, share knowledge, education and ideas as well as use their combined strength in purchasing and market dominance. It ultimately combines the entrepreneurial drive of a small business with the resources of a larger company.

The franchise advantage:

• Franchise businesses account for 42% of all retail sales in the United States
  
• Franchise businesses employ more than 8.5 million Americans
  
• 1 out of every 12 business is a franchised business
  
• A new franchised business opens every 8 minutes
  

From the IFA (International Franchise Association) website:
"Success" is a subjective term. A September and October 1997 Gallup Organization study on franchise owner's and attitudes towards their franchise experience revealed that more than nine of ten franchise owners stated that they considered their franchise to be somewhat or very successful. Two of three respondents said that they would not have been successful if they tried to open the same business on their own. The franchising system is designed to provide a formula for operating a successful business. Unavoidable business mistakes have been worked out of the system through experience and the franchisor is available to assist when new challenges arise. The Small Business Administration says most businesses fail from lack of management skills. With a franchised business, your franchisor should be eager to help you overcome problems. Your hard work and the franchisor's expertise spell a strong partnership."


Founded in 1992 by entrepreneurs, CruiseOne is now part of NLG, the world's largest cruise retail company. Excellent cruise line relationships coupled with progressive and innovative marketing, provide our franchise owners with a set of tools unmatched in the industry. Our members come from all walks of life and social and business backgrounds. But they share one thing in common - a passion for the cruise industry and a commitment to provide superb service to their customers. Each year, CruiseOne adds new marketing programs and enhanced technology, while maintaining the personal service coveted by our clients. Whether it's planning family reunion cruises or corporate meetings at sea, our franchise owners continue to set the pace by delivering our hallmark "high tech with high touch" service.


CruiseOne is proud to be a member of many top trade and business organizations and is recognized as "best in class" by the Cruise Lines International Association (CLIA), the Better Business Bureau (BBB), the International Franchise Association (IFA), and the Franchise 500.



Marketing is a primary component of any successful service based franchise. CruiseOne provides it franchise owners with a large group of turnkey programs and tools that allow them to develop their local markets. These programs are arranged into "niche groups" which enables each individual business owner to select the right mix to meet their goals.

One of the major features of the CruiseOne system is the ability to generate a significant amount of cooperative funds from our cruise line partners. This is achieved by leveraging CruiseOne's collective volume of nearly $100 million in annual cruise sales and passing opportunities along to each owner on an optional basis. Because of this cruise line support, there is no monthly minimum advertising fee and marketing materials are provided to our members at subsidies ranging up to 75%.

In addition to national cooperative initiatives, there are significant funds available from local cruise line Sales Managers. This permits a local franchise owner to engage in marketing campaigns, on a global and local level. The end result is a large and credible national brand, represented by a network of dedicated franchise owners who have a tremendous amount of flexibility.


Training and support is an ongoing process at CruiseOne. Each new franchise owner attends a comprehensive 8 day training program at our corporate headquarters in Florida. During the course of this training, franchisees learn sales and marketing programs, closing techniques, office administration and how to operate the CruiseOne reservation system. Each class is taught by experienced CruiseOne staff. We arrange ship inspections in Miami and Fort Lauderdale to allow franchisees to view several contemporary cruise ships. In addition, each breakfast and lunch event is a learning experience with sales executives from our major cruise line partners presenting their products and sales techniques. The cost of initial training is included in the franchise fee.

Initial training is just the start. Once a new franchise returns home, they are assigned a mentor from our Member Services and Customer Care departments. These staff members assist new members in getting their new business started and guide them in each process.

Also, each year CruiseOne conducts several optional Seminars at Sea, regional meetings, online training courses and our signature National Conference is held each fall. Our training programs are regarded by cruise industry executives as a serious and well managed effort and a large contributor to our upward sales track every year. Each training module is conducted by experienced senior management staff.

With a service-based business like CruiseOne, the cost of entry is very reasonable. Unlike many fast food or store front retail businesses, there is no need to make a major investment in fixtures, furnishings and specialized equipment. Cruise line partners provide a significant amount of additional support in the form of brochures, training aids and custom collateral at little or no cost. A significant amount of local cooperative advertising funds is available to each franchise owner annually.

Aside from the initial franchise fee of $9800, you should have sufficient working capital to support your living expenses for up to one year and funds to invest in advertising and promotions. The majority of existing CruiseOne franchises operate out of their homes, but locating in retail or office space is an option. The majority of our technology applications are internet based requiring all franchises to have access to high speed cable or DSL service.


There's never been a better time than now to join CruiseOne and the growing cruise industry.

If you would you like to learn more about CruiseOne and how you can join the exciting and dynamic cruise industry, you are invited to call our sales department at (800) 892-3928. Or to view an in depth presentation on our company order a free interactive CD, "The CruiseOne Difference".

Training classes fill quickly so don't delay any longer. Take this first step toward owning your own business and embarking on a "cruise to adventure." Join the first team in cruising and find out what makes us "#1 in Cruising, Nationwide."


CruiseOne encourages qualified individuals to attend a "Discovery Day" at our Headquarters in Fort Lauderdale, Florida "The Cruise Capital of the World." Discover for yourself why CruiseOne is one of the largest and most respected firms in the cruise business. During your Discovery Day you will get a chance to visit with senior sales and marketing executives, tour our facilities and meet the mentors and training staff who will be an important part of your start up and ongoing business plans. You will also be able to "test drive" many of our technology systems and innovative sales systems. Learn first hand how you can become part of the CruiseOne extended family.